JOJ HD It was launched on 2 March 2002 as a successor of the TV Global, which had been broadcasting since March 2000. The station's first slogan was "Nuda na Slovensku skončila" - "Boredom in Slovakia has finished". TV JOJ was built by former head of the Czech channel TV Nova, Vladimír Železný, when he was at war with TV Nova’s U.S. investor Central European Media Enterprises (CME). Through Joj, Železný wanted to shake the dominance of CME’s station in Slovakia, TV Markíza, which was enjoying almost 50 percent of the country’s nationwide audience. In its first years on the market, TV Joj failed. Surviving through airing an anemic TV Nova diet, the station was beaten in ratings by TV Nova itself, whose strong signal reached deep into Slovakia. Still, many are reported to have decided to stay anyway.